The co-working industry is booming, but success isn’t just about filling seats—it’s about maximising space efficiency, maintaining member satisfaction, and ensuring profitability. With flexible workspaces competing for long-term retention, tracking the right Key Performance Indicators (KPIs) helps co-working operators refine pricing, improve services, and scale sustainably.
Occupancy Rate
Empty desks mean lost revenue. Occupancy rate measures how much of the available space is actively being used. A consistently high rate suggests strong demand, while a low one signals a need for better marketing or pricing adjustments.
Average Revenue Per Member (ARPM)
Not all members contribute equally to revenue. ARPM calculates how much each member generates on average, factoring in desk rentals, private offices, and additional services like meeting room bookings or event spaces.
Member Retention Rate
Acquiring new members is costly—keeping existing ones is more profitable. A high retention rate indicates that members see value in the space, community, and amenities. If retention is low, it may be time to re-evaluate pricing, benefits, or engagement strategies.
Desk Utilisation Rate
Beyond overall occupancy, tracking how individual desks and meeting rooms are being used can reveal insights into space efficiency. If some areas are underused, adjustments like repurposing spaces or offering flexible seating plans may be needed.
Cost Per Member Acquisition (CPA)
Marketing and sales efforts drive new memberships, but how much does it actually cost to acquire each new member? A rising CPA could mean inefficient ad spend, while a low CPA suggests strong organic referrals and brand awareness.
Ancillary Revenue Percentage
Co-working spaces can generate income beyond desk rentals. Tracking revenue from additional services—event bookings, food and beverage sales, printing services, and business support—helps diversify income streams and increase profitability.
Community Engagement Score
A successful co-working space isn’t just about desks—it’s about building a community. Measuring attendance at networking events, workshop participation, and member interactions helps gauge overall engagement and satisfaction.
Net Promoter Score (NPS)
How likely are members to recommend the space? NPS measures overall satisfaction and loyalty. A strong NPS suggests that members are happy and likely to refer others, reducing reliance on paid marketing.
Managing a co-working space is about more than just leasing desks. With the right KPIs, operators can fine-tune offerings, optimise revenue, and create an environment that members don’t just use, but love. KPI Tracker makes performance monitoring simple, helping co-working businesses stay ahead in an evolving market.