Education technology (EdTech) is transforming learning, but scaling an EdTech business requires more than just great content and user-friendly platforms. Success depends on tracking the right Key Performance Indicators (KPIs) to measure engagement, revenue, and learning outcomes. Without data-driven insights, it’s easy to overlook what’s working—and what’s not.
Monthly Active Users (MAU)
EdTech platforms thrive on engagement. MAU tracks the number of unique users actively using the platform each month. A growing MAU signals strong user retention and demand, while a decline could indicate usability issues or weak content.
Course Completion Rate
Signing up is one thing, but completing courses is another. A low completion rate might suggest poor course structure, lack of motivation, or a frustrating user experience. Tracking this KPI helps improve learning pathways and increase student success.
Customer Acquisition Cost (CAC)
How much does it cost to bring in each new user? CAC calculates the total marketing and sales expenses divided by the number of new sign-ups. If acquisition costs are too high, refining marketing strategies or leveraging referrals could improve efficiency.
Customer Lifetime Value (LTV)
LTV estimates how much revenue a user generates over their entire relationship with the platform. Comparing LTV with CAC ensures the business remains profitable—LTV should always be significantly higher than CAC.
Churn Rate
Are users sticking around or leaving after a short period? A high churn rate suggests engagement issues, pricing concerns, or lack of long-term value. Reducing churn requires better onboarding, personalised learning paths, and stronger engagement strategies.
Daily and Weekly Active Users (DAU/WAU)
Beyond monthly trends, tracking DAU and WAU gives a deeper understanding of user engagement. High DAU/WAU ratios indicate strong platform stickiness, meaning users consistently return.
Time Spent on Platform
More time spent learning is generally a good sign. Tracking the average session duration helps measure how engaging the platform is. If users drop off quickly, it could indicate content issues or UX problems.
Student Engagement Score
Beyond just logging in, engagement measures interactions—quiz participation, forum discussions, and progress tracking. Higher engagement leads to better learning outcomes and higher retention rates.
Revenue Per User (RPU)
How much revenue does each user bring in? RPU helps determine whether pricing models (subscriptions, pay-per-course, freemium) are optimised for profitability.
Instructor Satisfaction and Performance
For platforms featuring external educators, tracking instructor ratings and content performance ensures high-quality learning experiences. If educators aren’t satisfied, course quality could suffer.
Enterprise vs. Individual Subscription Ratio
Many EdTech platforms offer B2B and B2C models. Tracking the ratio of enterprise deals to individual subscriptions helps refine sales strategies and identify the most profitable customer segments.
Conversion Rate from Free to Paid Users
Freemium models rely on converting free users into paying customers. A low conversion rate suggests pricing misalignment or a lack of compelling premium features.
Support Ticket Resolution Time
Fast customer support improves user satisfaction. Tracking how quickly technical and account-related issues are resolved helps maintain trust and smooth platform operations.
Building a successful EdTech business requires more than just great courses—it demands data-driven decision-making. KPI Tracker makes it easy to monitor performance and optimise strategies, ensuring sustained growth and student success.